ACU: Digital Marketing

Kickstart your digital marketing strategy with an understanding of e-marketing and digital channels, including websites, mobile apps and social media platforms. Learn how they work together to make the biggest impact.

This interactive workshop will explore how digital marketing strategies improve performance for your business in the digital space. We take you through a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for your business. We will help you understand the techniques that are important in making smart decisions about Google advertising and SEO. You will also learn how to address low- and high-intent prospects with your marketing strategy, and examine different platforms including Facebook, Instagram, LinkedIn and Google.

Learning outcomes:

Understand the fundamentals of digital channels (Google, Facebook, email marketing, blogging and LinkedIn) and how they work together to achieve marketing results.
Know the elements of a results-driven digital marketing strategy.
Understand the different parts of the Facebook platform and how to use them effectively.
Know the requirements for effective engagement and advertising on Facebook.
Be able to develop the bones of your digital marketing strategy.

This workshop will be delivered online via Zoom. You will receive the link 48 hours prior to the workshop’s start time.