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Learn how to use Facebook Ads to grow your business. During this session you’ll cover:
• why use Facebook Ads
• Facebook Pixel
• Facebook audiences
• creating campaigns
• ad sets
• creative guidelines
• optimising ads.

Learning outcomes
• setting up Facebook Ads account
• how to create your first campaign
• how to know if your ad is performing.

About the presenter

Sonya Forrest
Drawing on over 20 years’ experience working in Australia’s leading digital agencies, Sonya freelances as a digital marketing and design specialist supporting online businesses and start-ups looking to maximise reach and conversion. With a passion for design and implementation, her focus is on providing engaging content strategies; contemporary and professional design solutions; efficient workflows; plus the design and development of high converting lead generation tactics.

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