How to Market a Business Pivot

So, you’ve changed up your business model. You’ve switched your offerings to respond to novel demands, you’ve upended your finances, restructured your team or taken to the digital realm in a way you never had before.

But how do you communicate these changes to your customers — while bringing new customers in?

We’ve assembled a panel of three business leaders to highlight how they’ve marketed their business pivots. SmartCompany’s Stephanie Palmer-Derrien will quiz these panelists on their successes and lessons learned, and share their stories of marketing a pivot during COVID-19.

Panelists:
– James Morton, chief financial officer, Living Edge
– Laura Marinesco, director of public engagement, Maths Pathways
– Mel How, founder, The Cocktail Shop

Register today to join the conversation, and be sure to bring along your questions for our live audience Q&A.