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So, you’ve changed up your business model. You’ve switched your offerings to respond to novel demands, you’ve upended your finances, restructured your team or taken to the digital realm in a way you never had before.
But how do you communicate these changes to your customers — while bringing new customers in?
We’ve assembled a panel of three business leaders to highlight how they’ve marketed their business pivots. SmartCompany’s Stephanie Palmer-Derrien will quiz these panelists on their successes and lessons learned, and share their stories of marketing a pivot during COVID-19.
– James Morton, chief financial officer, Living Edge
– Laura Marinesco, director of public engagement, Maths Pathways
– Mel How, founder, The Cocktail Shop
Register today to join the conversation, and be sure to bring along your questions for our live audience Q&A.

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