Are you a part of the Australian Innovation Ecosystem?

A key ingredient of maximising the benefits of an ecosystem is knowing where to find the right help, skills or guidance. It is in this context that we believe it is critical to capture a map of our local, state and national innovation ecosystem. Look below at our key categories to identify your business. Although this list is not exhaustive and we are continuously striving to improve our map, they provide a guide.

NOTE: We have stopped taking new submissions to the Ecosystem Map.


Why are we mapping the Australian innovation ecosystem?

The purpose of this ecosystem mapping project is to gain an in-depth understanding of the Australian innovation ecosystem and its infrastructure within the broader economic sector.

It is important to capture this information because it is a complex process to take an idea from seed to commercialisation. This process is also typically beyond the scope and resources of a single organisation. Inevitably, start-ups and entrepreneurs need help to allow them to create the kind of complex value proposition that can only materialise when individual specialist firms combine their skills and expertise. This natural interdependency of an ecosystem can be a liability because it can delay the evolution of a product or a service. Alternatively, innovators can view their ecosystem as an advantageous network of skills and expertise available to be leveraged offering synergies upon which they can capitalise.

This innovation mapping project by the NSIN will seek to answer a number of key questions:

  1. Who are the key actors in the Australian innovation ecosystem?
  2. What principal roles do these actors play in the Australian innovation ecosystem ?
  3. How are the different actors related to one another in terms of functionality?
  4. What are the barriers to the Australian innovation ecosystem’s functioning?
  5. What are the drivers of innovation within Australia’s innovation ecosystem?

The aim of these insights is to:

  1. Help new innovators to establish and grow their businesses.
  2. Allow entrepreneurs and start-ups to easily and quickly identify organisations that support early-stage entrepreneurs with high growth potential. This could include anything from specialist technology patent lawyers to a software engineer you need to take your product to the next stage of development.
  3. To provide insights and evidence for governments at the local, state and national level of the vital contribution of technology, innovation and high growth enterprises to the Australian economy.
  4. To identify key barriers to innovation. These insights can be used by governments, educational institutions and policy makers generally, to determine how best to address these barriers. These barriers could be anything from a shortage in local qualified computer engineers to inadequate local co-working spaces or maker spaces to facilitate connections between actors in the innovation ecosystem.
  5. Identify the primary industries in each area to highlight opportunities to grow or diversify industry focus.
  6. Find ways to assist or strengthen existing businesses by encouraging new synergistic businesses to co-locate.
  7. Attract investment in the Australian innovation ecosystem


Some other ecosystem maps we were inspired by


Map categories and sub-categories

Category Sub Categories
Startup or entrepreneur
  • Advertising + Marketing
  • Agriculture
  • Artificial Intelligence + Machine Learning (AI/ML)
  • Arts + Entertainment
  • B2B
  • B2C
  • Beauty
  • Blockchain + Cryptocurrency
  • Cannabis
  • Circular Economy
  • Cleantech + Climate + Energy + Sustainability
  • Cloud + DevOps
  • Communications
  • Community + Social + Networking
  • Construction
  • Cybersecurity
  • Data + Privacy
  • Design + Fashion
  • Ecommerce
  • Education + Edtech 
  • Extended Reality (XR AR VR MR etc)
  • Finance + Insurance
  • Food + Hospitality + Events
  • Games + eSports
  • Health + Medical
  • Human Resources
  • Infrastructure
  • Internet of Things (IoT) + Wearables
  • Legal
  • Manufacturing
  • Marketplace
  • Mental Health + Wellness
  • Mobility
  • Nanotechnology
  • Real estate + Real property
  • Robotics + Drones + Autonomous vehicles
  • SexTech
  • Sharing economy
  • Social impact
  • Software as a Service (SaaS)
  • Space + Aero
  • Sports + Fitness
  • Supply chain
  • Work + Productivity
  • Other (startup or entrepreneur)
Tech or Innovation company / organisation / department
  • Technology organisation
  • Innovation organisation
  • Innovation team or department
  • Other (organisation or dept)
Education provider
  • School
  • University
  • TAFE
  • Other (education provider)
Research or policy organisation
  • Government Research 
  • University Research Center 
  • Private Research 
  • Policy / Think Tank
  • Other (research or policy organisation)
Physical Space
  • Coworking
  • Hangout
  • Event Space
  • Maker Space
  • Other (physical space)
Startup Program
  • Incubator
  • Accelerator
  • Pre-accelerator + Entrepreneur training
  • Other (startup program)
Funding source
  • Angel investor
  • Venture Capital
  • Research funding
  • Government funding
  • Philanthropy
  • Other (funding)
Professional Service for startups
  • Legal
  • Finance + Tax + Accounting
  • Strategy + Consulting
  • Marketing + Sales
  • Grants + Incentives
  • Software development
  • Other (professional service)
Other organisations
  • Innovation Hub
  • Network + Community
  • Sector Representative
  • Government body
  • News + Media + Publication
  • Other (organisation type)